Vince Gaffney is a chicago based commercial director, focusing on viral & alternative content creation. He's the first video from a series created for McDonald's. In this project, they actually grew lettuce on a billboard for a month. Taking a picture every 20 minutes.
Video duration: 26 seconds
Global video hits: 1265
In a sign that agencies are getting more deeply involved in content creation (not advertising), mono?an advertising agency within the MDC Partners network?was called on to create 26 original segements to open each episode of Sesame Street's 38th season.
![McDonald\](http://img.youtube.com/vi/qT57Ci5GJ-4/2.jpg "McDonald\")
